ShopClips
FounderCEO, Co-founder
Dec 2022 - Dec 2023
Startup / Venture-Backed
Gurgaon, India
Dec 2022 - Dec 2023
— Summary
Built a B2B SaaS for D2C brands to increase conversion through short shoppable videos. Led every function from product to fundraising.
— Key Highlights
- Led product roadmap, GTM strategy, sales, marketing, team building and investor pitches
- Secured INR 50L in funding through a Venture Studio firm
- Acquired 20 D2C brands as clients
— Impact Metrics
50L
Funding Raised
20 D2C brands
Clients
The Problem
D2C brands struggled with conversion rates — static product pages couldn't convey the experience of a product.
The Bet I Made
Short-form shoppable video embedded directly in the shopping experience could bridge the conversion gap.
How I Built It
Built the product, raised 50L from a Venture Studio, acquired 20 D2C brand clients through direct sales and demo-driven GTM.
The Outcome
20 paying D2C brands, validated product-market signal, and first-hand experience of every startup function — fundraising, hiring, product, sales, and the hard calls.
— Related Skills
Product Strategy & RoadmappingAgile & Scrum MethodologiesCross-Functional LeadershipTeam Leadership & People ManagementStakeholder ManagementB2B SaaSGo-to-Market StrategyProduct Management & LifecyclePlatform Architecture & EngineeringRevenue Growth & MonetizationP&L Ownership & Business MetricsMarket Research & AnalysisFundraising & Investor RelationsSales & Business Development0-to-1 Product LaunchesE-Commerce & Consumer ProductsStrategic Planning & ConsultingAI/ML & LLM Integration