Inc42 Media

PLG / Tech-First

Head of Product, Datalabs

Jan 2024 - Present

Product-Led Growth

Delhi, India

Jan 2024 - Present

— Summary

Conceptualized, launched, and scaled Inc42 Datalabs into a revenue-generating startup intelligence platform — entirely PLG, zero ad spend.

— Key Highlights

Generated 50L+ ARR with ~200k+ monthly visits from 50K+ users, 30% MoM retention — all with zero ad spend within 1.5 years
Built robust data pipelines integrating web scraping, CRM systems, database sync, transformations, ETL/Reverse-ETL flows and AI summarization
Designed cohesive analytics event schema for data-driven marketing, product analytics, and A/B testing
Onboarded leading investors (PeakXV, Accel, Blume, Titan Capital) as customers

— Impact Metrics

50L+

ARR

200k+

Monthly Visits

50K+

Users

30% MoM

Retention

Zero

Ad Spend

The Problem

Inc42 had massive media traffic but zero product revenue. Startup intelligence data was unmonetized.

The Bet I Made

Bet on a PLG-first approach — build a self-serve intelligence platform that sells itself through data quality, not salespeople.

How I Built It

Built end-to-end data pipelines (web scraping, CRM sync, ETL, AI summarization), designed event schemas for analytics, created a self-serve platform with zero paid acquisition.

The Outcome

50L+ ARR, 200k monthly visits, 30% MoM retention, top-tier investors as paying customers — all with zero ad spend.