Viacom18

Data Science

Senior Business Analyst, Data Science & Product

Jul 2018 - Oct 2020

Data & Analytics

Mumbai, India

Jul 2018 - Oct 2020

— Summary

Started career in data science and product at one of India's largest media companies, working with 50TB+ data.

— Key Highlights

Worked with 50TB+ data, devised framework to establish relationship between TV and Digital audiences
Led content strategy for Voot Select subscription service pivot from ad-driven revenue
Achieved 30% improvement in CTR conversion for brand campaigns across platform
Delivered content insight dashboards for properties like Roadies, Love School, Splitsvilla, and KKK

— Impact Metrics

50TB+

Data Scale

30%

CTR Improvement

The Problem

Viacom18 needed to understand the relationship between TV and digital audiences to inform content and subscription strategy.

The Bet I Made

Data-driven content strategy could accelerate the pivot from ad-revenue to subscription (Voot Select).

How I Built It

Built audience overlap frameworks across 50TB+ of viewership data, created content insight dashboards for key properties, and drove brand campaign optimization.

The Outcome

30% CTR improvement on brand campaigns, content dashboards adopted across properties, and the foundation for Voot Select's content strategy.