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Viacom18
Data ScienceSenior Business Analyst, Data Science & Product
Jul 2018 - Oct 2020·Mumbai, India
First professional role — joined as first intern from BITS Pilani to receive a PPO. Built an industry-first TV-digital audience overlap framework across 50TB+ data that won the 'Most Innovative Idea' award (CEO-led initiative, solo work). Contributed to Voot Select launch: 1L subscribers in week 1.
50TB+
Data Scale
30%
CTR Improvement
100M
Platform MAU
1L in week 1
Launch Subs
40%
Renewal
— Key Highlights
- First intern from BITS Pilani to receive PPO at Viacom18
- Won 'Most Innovative Idea' award for TV-digital audience overlap framework — CEO-led initiative, solo work analyzing 50TB+ data
- Contributed to Voot Select launch: 1 lakh subscribers in first week, 40% monthly renewal rate
- Achieved 30% improvement in CTR conversion for brand campaigns across platform
- Led content localization to multiple Indian languages for Tier 2/3 audience expansion
- Delivered content insight dashboards for Roadies, Love School, Splitsvilla, and KKK adopted across the organization
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