Go-to-Market Strategy
Product— Proof of Work
Led full GTM strategy at ShopClips — demo-driven sales, direct outreach, 50 D2C brand acquisitions
Drove GTM for Inc42 Datalabs with PLG-first approach, achieving 200k monthly visits with zero ad spend
Led sales and marketing strategy at ShareChat RMG to achieve CM1/CM2 profitability
— Applied Across Roles
Inc42 Media
Head of Product, Datalabs · Jan 2024 - Present
Built India's #1 Startup Intelligence Platform from zero — a searchable database of 73K+ companies, 4K+ investors, 23K+ funding rounds. Led a 10-person cross-functional team across product, engineering, AI, data, and growth. Entirely PLG, zero ad spend.
ShopClips
CEO, Co-founder · Dec 2022 - Dec 2023
Built a Shopify app bringing short shoppable video to D2C product pages — replacing the decade-old image-and-text format with video-first discovery. Onboarded 50 D2C brands through founder-led GTM at offline networking events.
ShareChat
Product Manager, Real Money Gaming · Oct 2020 - Oct 2022
Built and scaled Jeet11 (fantasy sports) from 1Cr to 30Cr monthly GMV through a 10,000+ retail outlet network across 10+ states and 50+ cities. The network also enabled virtual rooms recharges for ShareChat's 160M+ MAU platform — a primary revenue driver for the parent company.
— Market Relevance
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