Market Research & Analysis
Business— Proof of Work
Conducted market analysis for D2C brand acquisition strategy at ShopClips
Led content strategy informed by audience analytics and market trends at Viacom18
— Applied Across Roles
ShopClips
CEO, Co-founder · Dec 2022 - Dec 2023
Built a Shopify app bringing short shoppable video to D2C product pages — replacing the decade-old image-and-text format with video-first discovery. Onboarded 50 D2C brands through founder-led GTM at offline networking events.
Viacom18
Senior Business Analyst, Data Science & Product · Jul 2018 - Oct 2020
First professional role — joined as first intern from BITS Pilani to receive a PPO. Built an industry-first TV-digital audience overlap framework across 50TB+ data that won the 'Most Innovative Idea' award (CEO-led initiative, solo work). Contributed to Voot Select launch: 1L subscribers in week 1.
— Market Relevance
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